Our Story
BELLEBABY is a name inspired by the French phrase 'Belle Bébé,' meaning 'beautiful baby.'
We are a premium children's brand that creates safe and long-loved products for the happy growth of children and the comfortable parenting of parents.
CEO's Message
Hello. I'm Han Jisoo, CEO of Belle Baby.
I majored in chemistry and have been conducting research in laboratories since my university days, developing a habit of always prioritizing the verification of the harmfulness and safety of substances used in experiments. Later, I worked at a pharmaceutical company as a Quality Assurance (QA) and clinical research associate, where I was responsible for reviewing the stability and safety of products.
Based on these experiences, I became convinced that products used by children must be safe to use, free from concerns about harmful ingredients.
As a mother of two, I began developing products to address the inconveniences I personally experienced during childcare. It started with me personally creating a bib that children could use comfortably during meals, and that parents could easily wash and manage.
Afterward, I developed magnetic blocks to allow children to play more safely and creatively, and also introduced tube products that prioritize safety for children who love water play. Currently, I am developing magnetic blocks made from recycled ABS to offer children a safe future. Belle Baby is a brand that has grown by considering the daily needs of children and parents.
Belle Baby aims to be a brand that not only sells products but also thoughtfully considers the safety and joyful growth of children. We will continue to research and develop safer and more enjoyable products, listening to the evolving market and customer voices.
Thank you.
Why shop with us?
Consistent trust
We have been selected as an excellent company by the Korea Consumer Industry Awards for four consecutive years, have won four Seoul Awards for excellent products, and hold seven patents and six design registrations.
Detailed Development Design
We only release products with difficulty and stimulation carefully adjusted to the child's developmental stage in each area.
On-site verification complete
It is a brand chosen by various institutions, from public and national daycare centers to kindergartens, elementary schools, and pediatric clinics, and is recognized for its quality and safety.
Safe Products
We only produce products made with non-toxic materials that are safe even when put in the mouth, and that have passed safety certification.
Our Values
Found
Velababy doesn't teach. Instead, it waits for children to discover on their own. The moment a block becomes a house or a star, science, art, and math naturally grow through play.
Safety
Materials safe enough to touch their mouths, design perfectly suited for small hands. We scrutinize everything that touches your child with a parent's heart. If it's not safe, we don't make it.
Trust
Ahgwa and Child Development Center, choosing between daycare and school. Belbaby is not just advertised; it's proven daily in the field. This is why it's the first choice for those who know children best.