About Us
BELLEBABY takes its name from the French phrase Belle Bébé, meaning "beautiful baby."
As a premium children's brand, we create safe, thoughtfully designed products that support every child's joyful growth while making parenting easier.
CEO’s Message
Hello, I’m Jisoo Han, CEO of BELLEBABY.
I majored in Chemistry and began my career working in laboratories, where I learned that safety must always come first. Every material was carefully evaluated for toxicity and safety before it could be used. I later worked in the pharmaceutical industry as a Quality Assurance (QA) Specialist and Clinical Research Associate (CRA), ensuring the quality, stability, and safety of products.
These experiences shaped one clear belief: every product for children should be completely safe and free from harmful substances.
As a mother of two, I experienced many of the same challenges that other parents face every day. Wanting to create better solutions, I began developing products that were both practical and safe. It all started with a baby bib—comfortable for children to wear and easy for parents to clean and care for.
Since then, BELLEBABY has expanded to develop magnetic building blocks that encourage safe, creative play, as well as swim floats designed with children's safety as the highest priority. Today, we are also developing magnetic blocks made from recycled ABS, taking another step toward a more sustainable future for the next generation.
BELLEBABY has always grown by listening to the everyday needs of children and parents.
Our goal is to be more than a company that simply makes products. We strive to be a trusted partner that supports children's safety, healthy development, and joyful growth. We will continue listening to our customers, embracing change, and developing products that are safer, smarter, and bring more happiness to families.
Thank you.
Why Bellebaby?
Proven Trust
Selected as an Excellent Company by the Korea Consumer Industry Evaluation (KCIA) for four consecutive years, with four Seoul Award Excellent Products, seven patents and six registered designs.
Development-Led Design
We release only products whose difficulty and stimulation are carefully tuned
to each stage of a child’s development.
Field-Tested
A brand chosen by national and public daycares, kindergartens, elementary schools and pediatric clinics — recognized for quality and safety.
Safe Materials
We make only products with non-toxic materials that are safe even in a child’s mouth,
and that have passed safety certification.
Our Values
Discovery
BELLEBABY doesn’t teach. It waits for a child to discover. The moment one block becomes a house, then a star, science, art and math all grow naturally inside play.
Safety
Materials safe enough for a child’s mouth, designed to fit small hands. Everything that touches your child is checked with a parent’s heart. If it isn’t safe, we don’t make it.
Trust
The choice of pediatric clinics, child development centers, daycares and schools. BELLEBABY is proven in the field every day, not in advertising. That’s why the people who know children best come to us first.