History
2026
02 Kids’ water gun swim float launched
2025
01 Kids’ chest-support swim float launched
01 Partnership with Great Books
03 Balance Stone launched
07 Stocked at Toys“R”Us
10 Stocked on Coupang Rocket Delivery
KRW 12B in revenue
2024
05 Incorporated as BELLEBABY Co., Ltd.
06 Kids’ drawing pad and toy storage box launched
07 Diamond Blocks launched
08 Dinosaur/animal magnetic tiles and round (fan-shaped) magnetic blocks launched
09 Stocked at Shinsegae Duty Free, Incheon Airport Terminals 1 & 2
10 Partnership with KidsPay Co., Ltd. (national/public daycare program)
2023
07 Disposable bib launched
09 Square magnetic blocks launched
2022
08 Reversible bib launched
2021
02 BELLEBABY founded
08 All-in-one self-feeding tray bib launched
2026 Plan
New products in existing kids’ toy categories
Rail magnetic blocks
Rail puzzles
Mini magnetic blocks — by theme (cars, dinosaurs, farm)
Instrument blocks
Other educational toys for kids
Rail puzzles
Mini magnetic blocks — by theme (cars, dinosaurs, farm)
Instrument blocks
Other educational toys for kids
Kids’ health supplements
Omega-3
Multivitamins
Immunity supplements (elderberry + propolis)
Multivitamins
Immunity supplements (elderberry + propolis)
New sales channels
Entry into offline toy outlet stores