History
2026
02 Kids' Water Gun Tube Released
2025
01 Launch of infant helper tube
01 Partnership with Great Books
03 Launch of Balance Stone
07 Entry into Toys R Us
10 Entry into Coupang Rocket Delivery
Achieved sales of 12 billion KRW
2024
05 Velbaby Co., Ltd. converted to a corporation
06 Launched infant drawing pads and toy storage boxes
07 Launched Diamond Blocks
08 Launched dinosaur/animal magnetic tiles, and round (fan-shaped) magnetic blocks
09 Entered Shinsegae Duty Free Shops at Terminals 1 & 2, Incheon Airport
10 Partnership with Kids Pay Co., Ltd. (public childcare center program)
2023
07 Disposable bibs released
09 Square magnetic blocks released
2022
08 Reversible Bib Released
2021
02 Belbaby established
08 Self-directed, all-in-one mealtime bib launched
2026 Plan
Product Planning for Existing Infant Toy Categories
Rail magnetic blocks
Rail puzzles
Mini magnetic blocks - themed (cars, dinosaurs, farm)
Musical instrument blocks
Other educational toys for infants
Rail puzzles
Mini magnetic blocks - themed (cars, dinosaurs, farm)
Musical instrument blocks
Other educational toys for infants
Add infant health functional foods
Omega-3
Multivitamin
Immune Supplements (Elderberry + Propolis)
Multivitamin
Immune Supplements (Elderberry + Propolis)
Expansion into new markets
Entry into an offline toy discount store